Job Vacancies @ MultiChoice Group – 2 Positions (Nigeria)

Location: Lagos, Nigeria
Reports to: General Manager: Showmax Nigeria / EHOD Customer Management
Direct Reports:Yes
Division: Connected Video
Department:Customer Management

Purpose of the Position

• Drive profitable subscriber growth through data led experiences, cross/upsell and retention activities.
• Drive the usage of the Showmax product, increase product entrenchment and drive loyalty to drive improved customer lifetime value.
• Localise and improve the Nigerian customers’ experience with the Showmax products and services.
• Implement the customer experience and CVM plans, achieve operational targets, and ensure that processes/journeys and systems are robust enough for Showmax to achieve its growth targets.

Tasks
Customer Value Management (CVM):

• • Support the development and implementation of the customer value management strategy for Showmax in Nigeria, in line with the company brand strategy and business objectives.
  • Collaborate with the corporate teams, more specifically Analytics, Product and Engineering, to develop the technology (and data models) to deliver leading automated marketing and communications, enabling a tailored experience to the Nigeria audience/customers.
  • Regularly track and manage disconnections and churn, understand reasons, trends and dynamics.
  • Develop short, medium and long term recommendations across the customer lifecycle to drive improvements in the customer lifetime value.
  • Localise and execute, with the Corporate teams, on CVM comms and deals across channels (primarily Digital channels).
  • Work with the MAH DStv teams on the cross-sell journeys and initiatives to drive Add to Bill targets, focusing on improving Add to Bill winback and retention.
  • Identify and implement best practices, track and report on competition activities in-market, bring industry insights to the broader team to use to innovate and inform the direct messaging strategy and inititatives.
  • With internal and external agencies and creative teams, create/oversee creative briefs as needed ensuring the ShowMax brand is executed correctly. Review and approve collateral to ensure we are meeting the objects of:
  • Onboarding of customers to ensure the maximum value during their lifecycle.
  • Conversion of non paying and trialist customer, to paying.
  • Engagement of paying customers to increase the average value and build loyalty and advocacy.

(adsbygoogle = window.adsbygoogle || []).push({});

• Win-back efforts where customers have churned from the service.
• Oversee the planning and execution for all campaigns based on data insights:
• Content segmentation
• Engagement segmentation
• Behavioral segmentation
• Track, manage and report on campaigns/deals via direct channels (SMS / e-mail / in app messaging / push notifications / web messages).
• Track, manage and report on key CVM metrics.
• Build the overall brand presence via digital direct messaging and ensuring consistency with ALT efforts.
• Ensure all Legal and Regulatory requirements are adhered to.
• Ensure localization is applied across all communication variations in line with the overall ShowMax brand and strategy.

Budget and Cost Management:

• Input into the local and Corporate budget and forecasting process.
• Collaborate with Marketing, Product, Partnerships and other relevant business units to refine and enhance CRM efforts across all direct channels.
• Management of agencies and consultants where relevant, including local contracts for your areas.
• Track and Manage budget and forecast for your area and market. Develop solutions for variances and course correction.
• Involve Procurement in local contract renegotiations to ensure best costs and solutions for Showmax.
• Drive cost optimization where possible and grow capabilities sustainably.

Governance and Risk Management:

• Ensure compliance with Legal and Regulatory requirements, and safeguard Multichoice’s reputation.
• Collaborate with Legal and Procurement teams to ensure adequate contractual compliance.
• Act as sponsor for the area’s Risk Management Control Framework.
• Review audit scopes and adhere to audit framework as defined by managers in the team and MultiChoice.
• Support Internal Audits, and ensure all the right controls are put in place (review audit issues and findings to ensure adequate measures are implemented to mitigate against risks to the performance of respective areas).

(adsbygoogle = window.adsbygoogle || []).push({});

People Management:

• Build a high-performance team that is passionate and motivated.
• Manage and create a diverse talent bank and succession pipeline.
• Promote a climate and culture that support business success.
• Manage and execute on performance optimization processes, goal clarification, communication, engagement, ethics, commitment & energy (Talent management, capacity, competence & skills development).

Key Customers

Internal:

• Video Customer Management team, Multichoice Nigeria leadership team (and peers in other Customer functions – Sales and Marketing, PR, Partnerships, Content), Multichoice Africa Holdings Corporate and in-country CVM, Care and Customer Experience teams, CII Team (Analytics), Group Companies (M-Net/SuperSport/GE/Betking), Regulatory, HR, Finance and Corp Comms.

External:

• Local Marketing and PR agencies (including Media Agencies; Creative Agencies); External partners (CX survey and insights vendors, Outsourced contact centres, Payment vendors, CVM consultancies, Braze team); Research houses.

Qualifications Essential

• Bachelor's Degree with qualifications in Marketing or Business Management.

Other advantageous qualification:

• Specific qualifications in customer value management, Digital Marketing, human centered design and/or customer experience.
• Training in Customer Relationship Management (CRM) and CRM tools (MS Dynamics, Salesforce and Braze).
• Training in ISO, 6 Sigma, lean management or other relevant quality management systems.
• MBA advantageous.

Experience:

• 5 years’ experience in Customer Value Management (CVM)
• Experience with Customer Experience (CX)
• Experience in CVM and CX analytics, data and insights reporting (machine learning and predictive model experience highly advantageous)
• Knowledge of Pay TV industry & Pay TV operations, SVOD and Digital Marketing
• Knowledge of digital content industry
• Experience in formulating & implementing Customer Value and Customer Experience strategies
• Experience in market and customer research
• Deep knowledge of current and future trends in the African cultural and entertainment sector
• Must have a passion for leveraging data and insights to drive profitable customer growth

(adsbygoogle = window.adsbygoogle || []).push({});

Technical Competencies:

• Customer Value Management
• Customer Experience Management
• Data and Analytics
• Stakeholder Management
• Campaign Management
• Awareness of competitors and best competitive strategies
• Familiarity with current customer trends in African and other markets
• Strong capability in driving actionable insights from data (Reporting and Research)
• Financial Management/Budgeting
• Competor analysis
• Reporting and Research
• Regulatory compliance and legal environments

Behavioral Competencies:

• Be passionate about customer experience and the Video and Entertainment Industry.
• Strategic thinking and foresight
• Interpersonal, networking and influencing skills
• Problem solving and analytical skills
• Ability to understand business objectives and align to CVM, CX and Retention
• Risk Management
• Future Oriented
• Digital Mindset
• Coaching.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Location: Lagos, Nigeria
Job type: Full-time
Level: Mid-Senior
Reports to: Senior Marketing Manager - Showmax Nigeria
Direct Reports: Yes

Purpose of the Position

• Develop and implement PR strategy to effectively reach customers, communicate the value proposition of the product and influence purchase of product.

Role Deliverables
Strategy and Execution:

• Develop and deliver a Public Relations strategy in Nigeria, aligning external and internal messages, in support of the objectives supplied by the central Showmax PR, Comms and Marketing teams.
• Develop and implement a PR and Communications PR strategy for Nigeria, Ghana[SV1] and other countries as needed.
• Implement a Media Relations strategy.
• Implementing the full spectrum of Public Relations tactics including pitching to news media, coordinating news conferences, arranging editorial boards, coordinating special events, preparing collateral materials, and managing internal communications across multiple businesses and partners.
• Conduct high-level media briefings.
• Manage crisis comms. Need to be clear upfront if this is a Nigeria, Ghana, West Africa role [SV1].

Operations Delivery:

• Coordinate all public relations activities.
• Manage media relations, pursue positive publicity, and coordinate targeted advertising in appropriate media.
• Proactive identification of potential issues and crises related to the Showmax brand in Nigeria.
• Manage Showmax Nigeria social media team to engage audiences across traditional and new media.
• Build awareness of Showmax content and product features.
• Leverage existing media relationships and cultivate new contacts within business and industry media.
• Manage media inquiries and interview requests.
• Create content for press releases, byline articles and keynote presentations.
• Monitor, analyse and communicate PR results on a quarterly basis.
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

(adsbygoogle = window.adsbygoogle || []).push({});

Relationship Management:

• Develop strong relationships with the central Showmax PR, Comms and Marketing teams, MultiChoice Nigeria teams, as well as MultiChoice Group corporate communications teams.
• Develop a strong collaborative working relationship with appointed PR and Social Media agencies supporting the PR function for Showmax Nigeria.
• Support the company’s ongoing activities by working closely with appointed agencies in the creation of press releases, media alerts, creating media target lists, building product messaging, supervising media outreach and product review program.
• Respond timely to requests, work collaboratively to solve business problems, and communicate regularly with internal and external stakeholders.
• Work closely with content providers to collaborate on media relations that will grow the image and enhance the value of the brand.
• Develop, maintain and grow extensive contacts base relevant to the broadcast media industry spanning print, broadcast and digital, in trade and consumer media.

Budget Management:

• Manage annual PR budget and forecast exercises.
• Manage costs for paid partnerships, influencer engagements and PR events.

Account Evangelist:

• Be an advocate for Showmax.
• Provide insight and expertise externally to drive the brand and increase subscribers in Nigeria and adjacent markets like Ghana, and more.

People Management:

• Responsible for team strength & performance level (attraction, selection, retention & development of the local Showmax PR team).
• Ensure alignment with team strengths, performance and energy matched strategic requirements – under-performers identified, improved or removed.
• Ensure direct reports live the company’s ethics and behaviours;
• Departmental goals understood and actively pursued by team; work accountability clearly delegated.
• Performance reviews are done regularly, everyone has a clear picture of current performance, recognition given where it is due and low performers are acted upon.
• Coaching and mentoring.

Key Customers:

Internal:

• Marketing, Commercial Sales, Customer Care, Customer Operations, Digital Enablement, Customer Value Management, Customer Experience & PMO, Strategy, CII, Legal, Regulatory, Finance, HR; General Entertainment, Media Sales, Corporate Affairs.

External:

• Research Agencies; Advertising Agencies, Media Agencies, Digital Platforms, 3rd Party Channels, Events Organisations.

(adsbygoogle = window.adsbygoogle || []).push({});

Qualifications
Essential:

• Bachelor’s Degree.

Qualification Preferred:

• MBA is advantageous.

Experience:

• A minimum of 8 years of PR experience.
• 5 years of management experience.
• Detailed commercial and financial acumen, balanced with creative flair

Technical Competencies:

• Customer Centricity
• Developing value propositions
• Brand Management
• Reporting and Research
• Project Management
• Financial Management/Budgeting
• PR Management
• Regulatory and Legal Compliance
• Media Management
• Vendor Management

Behavioral Competencies:

• Accountability
• Team Work
• Delegation
• Interpersonal Support
• Perseverance
• Motivating
• Prioritization
• Analytical Thinking

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Recent Posts:

[recent_post_slider design="design-4" category="" dots="false"]