🇳🇬 Job Vacancies @ Guinness Nigeria Plc – 3 Positions

Job Title: Senior Brand Manager, Primary Scotch

Job Requisition ID: JR1117777
Location: Ikeja, Lagos
Job type:  Full-time

About The Role

• This job profile description must be reviewed and updated while creating job description content during the job requisition.
• Please note that the current terms and conditions of employment of any employee will be unaffected by the content of a job profile description.

About The Role

• The purpose of this role is to develop and deploy world class marketing business plans that are insight driven, consumer focused and commercially viable. This role is accountable for brand market performance and is expected to lead or support interventions that unlock growth. The role will also be charged with managing advertising and promotion resources as allocated, driving effective and efficient use of media spend and collaboration with the Shopper Marketing team to ensure BTL spend efficiency. The role will link in with the Diageo Global brand teams (GBT’s) to ensure that key platforms are developed to serve our market needs..

Role Responsibilities

• 3-4 years + experience in marketing in IPS and/or FMCG/Luxury good categories. Candidates should have had similar roles in peer companies.
• Proactively Defines and Communicates Growth Opportunities: Takes the lead in understanding consumer and market contexts, identifying opportunities and threats for brands across short and long-term horizons, and effectively communicates these insights.
• Consumer Insight: Actively seeks innovative methods to engage with consumers by delving deeper into their motivations and understanding their evolving needs.
• Strategic Planning: Develops robust plans and briefs grounded in a comprehensive understanding of consumers and market dynamics, focusing on driving sustainable growth.
• Creation and Execution: Leads the development and implementation of brand activities across Above-The-Line (ATL) and Below-The-Line (BTL) channels, ensuring adherence to minimum execution standards for an optimal consumer experience.
• Monitoring and Evaluation (M&E): Guides the business in identifying and prioritizing impactful growth drivers while discontinuing less effective strategies, ensuring resource allocation is aligned with strategic objectives.

Application Closing Date
19th September, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Job Title: Marketing Resource and Effectiveness Manager

Job Requisition ID: JR1111830
Location: Ikeja, Lagos
Job type:  Full-time
Level: L5A
Reports To: Head of Consumer Planning – Southern, West and Central Africa

Purpose of Role

• The role of the Consumer Planning team is to proactively provide a well-rounded, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view.
• This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.
• The role exists to create a virtuous culture of Marketing Performance, Measurement & Evaluation in Diageo, to increase the impact of our investment in A&P.

Top Accountabilities

• Drive delivery of the regional marketing financial performance target through utilisation of Diageo’s marketing effectiveness tools to the entire marketing budget in that region.
• Build capability across all SWC marketing teams to drive a deep change in behaviour applying marketing effectiveness principles to every investment decision.
• Continually enhance the marketing analytics programme that underpins the marketing effectiveness capability
• Work with colleagues in the Marketing team to synthesise key findings and insights into marketing performance and ensure they are fed back to key decision makers optimally.
• Continuously and actively seek out further enhancements of Diageo’s marketing effectiveness capability to unlock further value.

Qualifications, Experience, And Leadership

• Strategic thinking - A strategic and visionary leader able to make aggressive strategic choices that deliver for the short and long term.
• Commercial acumen – An understanding of business end to end and providing robust counsel to executive team.
• Performance driven - Has an acute focus on performance and results, is highly accountable and determined to win.
• Agile - Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,
• Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.
• Personally resilient – able to maintain emotional balance in the face of pressure and high-performance expectation.
• Externally focused - Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.
• Invest in Talent – Track record of leading leaders and ability to build and cultivate high performing teams and insightful into what drives performance.

Flexible Working Statement:

• Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Rewards & Benefits Statement:

• We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

Application Closing Date
19th September, 2025.

Method of Application
Interested and qualified candidates should:
Click here to apply online

Job Title: Connections Planning Manager

Job Requisition ID: JR1111981
Location: Ikeja, Lagos
Job type:  Full-time
Level: L5A
Reports To: Head of Consumer Planning – Southern, West and Central Africa

About the Role

• Southern, West and Central Africa (SWC) covers more than 14 countries across Southern, Central and West Africa. It has statutory presence in 7 countries including two listed companies (Ghana and Seychelles) and one JV (Angola) and oversees manufacturing in four countries. It also manages partnerships to manufacture and distribute the Diageo portfolio across around 35 countries in Sub Saharan Africa. It manages a full TBA portfolio: beer, RTD’s (Ready-To-Drinks), local spirits, international spirits and top end luxury spirits.
• The countries’ economies vary significantly and present different levels of opportunity and challenge for business growth as well as language diversity. There is a high level of volatility across the countries and fierce competition within the beer and spirits portfolio given Africa has the largest vibrant and growing LPA -34 consumer base.
• In Diageo Africa context, the margin profile is attractive, with a higher focus on spirits and outsourcing of beer manufacturing. Our extensive and exciting brand portfolio serves consumers across diverse demographics and delivers against consumers’ in-culture premiumisation experiences.Our extensive and exciting brand portfolio serves consumers across diverse demographics and occasions and deliversagainst consumers’ in-culture premiumisation experiences. It is also well positioned to tap into future trends.
• Distributor and creative partnerships are critical for driving growth for this remit as well as strategic choices to be made on portfolio, production, logistics and route to market.
• Given its scale and margin profile, SWC is critical for the success of Diageo in Africa; there is also significant scope of business expansion – new territories, new categories and new routes to market.

Purpose of Role

• The role of the Consumer Planning team is to proactively provide a holistic, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view.
• This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.
• This role is responsible for transforming how our brands connect with consumers efficiently and effectively. The role will implement the key principles of the Connections Planning Model and deliverworld class data-driven connection plans for our brands that are activated brilliantly working seamlessly with the category brand teams.

Role Responsibilities

• Provide leadership to the connections planning process (with media agency and brands) and delivery of key outputs i.e. A fully integrated connection plan that marries creative and media placement and operates 100%, ‘no dead ends’ across the consumer journey.
• Ensure appropriate use of data, & insight as part of the connections planning process, to understand local business challenges and opportunities and translate them into briefs, as well as predict trends and campaign impact
• Influencing and building capability in order to drive effective media strategy that delivers category and brand growth.
• Work in collaboration with senior stakeholders to influence media investments decisions.
• Lead continuous measurement, evaluation and improvement of the connections plans for all strategic brands with quarterly reviews with the Marketing Leadership Team

Experience / Skills Required

• 4 years of integrated media or connections planning experience, with strong social and digital media experience
• Demonstrated ability to think strategically, stay on the pulse of competitive and market activities, as well as industry trends
• Successful and productive relationship management with agency partners
• Strong drive and determination. A track record of beta testing & optimization.
• Expert at dealing with ambiguity and complexity and proactively uses these moments to display leadership and take control
• A master at influencing skills across all levels of the organization to build belief in others and drive action

Requirements:

• Strategic thinking - A strategic and visionary leader able to make bold strategic choices that deliver for the short and long term.
• Commercial acumen – An understanding of business end to end and providing robust counsel to executive team.
• Performance driven - Has an acute focus on performance and results, is highly accountable and determined to win.
• Agile - Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,
• Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.
• Personally resilient – able to maintain emotional balance in the face of pressure and high-performanceexpectation.
• Externally focused - Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.
• Invest in Talent – Track record of leading leaders and ability to build and nurture high performing teamsand insightful into what drives performance.

Application Closing Date
19th September, 2025.

Method of Application
Interested and qualified candidates should:
Click here to apply online