Job Vacancy at Wave Mobile Money (Ghana) – Marketing Lead

How you'll help us achieve it

To date, we have over 1 million active users across Senegal and Cote d’Ivoire and want to scale as fast as possible across many new countries in the next two years. We are looking for an energetic and experienced Marketing Lead who can lead our marketing teams and build on our approaches to acquiring users effectively at scale. You will report to Wave’s CEO and co-founder.

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In this role, you'll:

• Oversee all functions of marketing in each country: above the line, below the line, in-person distribution, social media and PR
• Direct all marketing strategies and activities, including awareness, lead generation, events, communications, product marketing, field distribution, and channel and partner marketing
• Deeply understand Wave’s product and story to creatively develop approaches to acquire new users
• Lead marketing and field distribution teams who are responsible for growing our user base across Wave’s countries
• Align PR and marketing approaches in shaping Wave’s response to policy and operational issues
• Provide strategic marketing guidance to our executive team in addressing our key business priorities
• Be metric driven in decision-making and assessing the impact of marketing efforts on Wave’s growth
• Work at a fast pace and take on new complex marketing challenges

Key details

• Location: Remote
• Travel: We expect ~2 weeks of travel every two months
• Our salaries are competitive and are calculated using a transparent formula. For this role, we are offering a salary of $128,000- -$148,900 depending on your level and location
• You can work remotely from anywhere (between UTC -8 and +4) with reliable Internet access in the following countries: US, Canada, Belgium, Germany, UK, Ghana, Cote D'Ivoire, Kenya, Poland, Portugal, Spain, Uganda or Senegal.

Requirements

• Language: Excellent English and French written and verbal skills
• Previous Experience:
  • Leading marketing activities at a rapidly scaling organization
  • 8+ years in managing marketing strategies at a multi-national or start-up company

You might be a good fit if you

• Have developed and implemented B2C marketing strategies at a fast-growth organization
• Have a strong track record in user acquisition through digital or in-person marketing strategies
• Are a creative storyteller with strategic vision and great attention to detail in implementation
• Are intellectually curious and creative in the way you go about tackling problems
• Excel at managing large cross-cultural teams with changing priorities and and cope effectively with complexity and change
• Demonstrate tenacity and a willingness to go the distance to get something done
• Are a strong communicator and are comfortable defaulting to overreaching when it comes to coordination

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bonus points if you

• Have experience working in West Africa
• Have led marketing for an organization with 5+ million users
• Are familiar with paid social media

How to Apply

Qualified and interested individuals should click on the button below to apply.

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